From the press release on March 1, 2011:

The Southern Oregon World of Wine today announced that it will be moving to Jacksonville and expanding from a single day event into a multiday festival. “Jacksonville offers a more centralized location and the ability to expand, as well as being a gateway to the area’s wonderful wine regions,” said Chairman Lee Mankin. “The historically rich setting also offers numerous unique shops and restaurants that will enrich the festival, while at the same time providing much needed meeting facilities and convenient lodging.” The festival will be held the week of August 22nd, culminating in the Grand Tasting on the evening of Saturday, August 27th.

Read the entire press release by downloading the pdf below.